Interview | Executive vice president, marketing and business development, Rafael, Ariel Karo

This have been an unusual year. How did Rafael adapt to new realities dictated by the COVID-19 pandemic?

COVID-19 has had a substantial impact on everyone, across all industries. It is yet to be determined by any government precisely what impact the crisis will have on its expenditures, allocations and re-structuring. While waiting for the dust to settle, we are not stagnating, and are constantly on-the-move, researching, developing, keeping in close touch with our partners and customers around the world, adapting to the new reality of travel freeze, while maintaining relations via alternative digital routes, as we remain with a finger on the pulse, optimistic.

Despite substantial limitations, we have managed to overcome and carry on with our commitments to our customers, such as deliveries, maintenance, trials, etc.

From Rafael’s perspective, how is Aero India 2021 different from its previous editions in terms of your exhibits and participation?

Aero India will be different this year, but Rafael is committed to India, and we int