What was the idea behind rebranding all Safran companies in May 2016?

Safran is an international high-technology group and Tier-1 supplier of systems and equipment in the aerospace and defence markets. To bolster the Group’s position as a global industrial leader and accelerate its international growth, Safran changed its visual identity and evolved as a brand in May last year.

Prestigious brands like SNECMA, TURBOMECA, and SAGEM are now called Safran Aircraft Engines, Safran Helicopter Engines, Safran Electronics and Defense, respectively. This change in name has allowed the company to unite efforts and focus all the investments on a single brand, to the greater benefit of all the businesses of Safran worldwide. Furthermore, the brand will be nurtured strongly and in turn the companies will be nurtured by Safran’s image and renown.

Hence, all Group companies are now communicating under a single brand name and logo: Safran. At the same time, Safran launched its new brand tagline, ‘Powered by trust’, which reflects the confidence delivered by Safran’s people, over and above the technologies invented across the Group.

The name Safran is now the reflection of 58,000 employees across the globe belonging to one global enterprise and shar