Boeing has booked historic orders and showcased its innovation and strategy for growth at the Farnborough International Airshow 2018
Strengthening its position as the global leader of the aerospace industry, Boeing, has booked historic orders and showcased its innovation and strategy for growth at the Farnborough International Airshow 2018. Boeing announced a total of $98.4 billion in orders and commitments for commercial airplanes at list prices and $2.1 billion in commercial and defence services orders and agreements during the closing of the industry portion of the show.
“Boeing led the way at Farnborough, demonstrating value for our customers, capturing important new business in products and services, and announcing the unique strength of our strategic partnership with Embraer. We also invested in our European communities, and launched our new Boeing NeXt organization—proving the future is built here, at Boeing,” said Chairman, President and CEO, Boeing, Dennis Muilenburg. “We will continue to win in the marketplace thanks to our talented team, who innovate across our enterprise with One Boeing collaboration and deliver on our proven portfolio with a relentless customer focu.” he added.
Marking an outstanding week for order capture in commercial aviation, with customers announcing 673 orders and commitments in total, Boeing reflected a continued resurgence in demand for freighters and strong order activity for the 737 MAX and 787 passenger airplanes. Boeing also secured 48 orders and commitments for the 777F, five for the 747-8F. This reflected continued strengthening in the cargo market globally.
Boeing’s passenger airplane portfolio saw a continued preference from its customers, with 52 orders for the 787 and 564 for single-aisle 737 MAX, including a major commitment from VietJet for 100 airplanes and strong demand for the largest variant of the MAX family, with 110 orders and commitments for the 737 MAX 10.
Boeing secured commercial and government customers including Antonov, Atlas Air, Blackshape, Cargolux, Emirates, EVA Airways, GECAS, Hawaiian Airlines, International Water Services, Malindo Air, Okay Airlines, Primera Air, Royal Netherlands Air Force, United States Air Force, WestJet and Xiamen Airlines in the service industry side of the business.
Revealing its 2018 Commercial Market Outlook at the Farnborough Airshow, Boeing has raised its 20-year outlook for commercial airplanes and services to $15.1 trillion. The strength of the cargo market, noted in the CMO, was underscored by more than 50 freighter orders and commitments at the show.
Starring in the daily flying display, the Boeing 737 MAX 7 and the Biman Bangladesh 787-8, the Air Italy 737 MAX 8, a Qatar Airways 777-300ER, and CargoLogicAir and Qatar Airways 747-8 Freighters were featured in the static display. The AH-64 Apache attack helicopter, the CH-47 Chinook heavy-lift helicopter and the F-15E Strike Eagle were also displayed by the United States Department of Defence
Holding their first news conference together since announcing plans for a strategic partnership, Chief Financial Officer, Boeing, Muilenburg, Executive Vice President for Enterprise Performance & Strategy, Boeing, Greg Smith, and Chief Executive Officer and President, Embraer, Paulo Cesar de Souza e Silva presented details of the proposed partnership, which includes ventures in commercial airplanes and lifecycle services, as well as defence.
Boeing also announced its collaboration with artificial intelligence company SparkCognition to deliver unmanned aircraft system traffic management (UTM) solutions at the show. Boeing NeXt was also announced at the show. It is an incubator organization for future commercial mobility solutions that will shape the emerging world of travel and transport. Boeing NeXt will leverage the company’s research and development activities and investments in areas such as autonomous flight, smart cities and advanced propulsion, and address transportation challenges of the future by moving people and goods with proven technology.
Boeing, with a $5 million investment in Newton Europe to launch Science, Technology, Engineering and Math (STEM) education “Newton Rooms” across nine European countries, highlighted its commitment to future aerospace innovators,
Finally, the show marked the launch of a new brand campaign, “The Future is Built Here,” highlighted by a dynamic exhibit that featured interactive virtual and augmented-reality displays that showed visitors Boeing’s commercial and defence products, service offerings and future innovations.