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April 2011 Issue
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FORCE is a 80-page monthly print magazine (with an Internet edition that can be viewed at www.forceindia.net) on national security with focus in nine areas: the defence forces, their professional, operational and personnel needs; procurements by imports and indigenisation; nuclear weapons, delivery systems and non-proliferation regimes; revolution in military affairs; terrorism and counter-terrorism; intelligence; paramilitary forces; strategic and geo-political issues in South Asian region; and the impact of outside powers on the region. However, of these nine areas, the focus of FORCE remains the defence services and their requirements. For this reason, in every issue FORCE pays attention to procurements by the armed forces in the light of the new procurement policy of the government of India. FORCE is not a mere collection of opinionated articles, it is lively and reader-friendly with human interest stories pertaining to the defence forces. Our endeavour has been to reach out to as large a readership in the niche segment as possible, both in India and abroad, apart from generating interest about national security issues amongst general readers.

In over six years since its launch in August 2003, FORCE has managed to grab the right eyeballs within the government of India, and the top leadership of the services. Today, FORCE has the largest subscription base from within the three defence services in India. FORCE is also read keenly in the industry, by the policy-makers, the strategic community and the general readers.
FORCE endeavours to:
. be:
- the primary vehicle for disseminating information about products and services.
- an independent forum for discussion and debate.
- a key monitor of policy developments, technology, projects and deals.
. help bridge the gap between the defence forces and both, the discerning and simply interested readers.
. be the most trusted source of news, views and information on defence forces.


PRAISE FOR FORCE
Over a period of time, FORCE magazine has emerged in the forefront of defence journalism and has consistently provided quality and thought-provoking articles on issues of national security which one can ill-afford to ignore. The critical, in-depth and informative analyses on matters defence bear a stamp of high professionalism and deep commitment. I commend the editorial team for their sustained efforts and wish them success in transforming into a 'FORCE to reckon with' in the days ahead.

ADMIRAL SUREESH MEHTA PVSM, AVSM, ADC
Indian Chief of Naval Staff
FORCE has decidedly established itself amongst the leading magazines on security issues in the country. Its approach is professional and its perspectives analytical, refreshing and balanced. Its content encompasses all aspects of national and international security and not merely limited to news and description of inventories. I find it topical, insightful and useful. My compliments to the FORCE team on what they have achieved and wish them all success in future.
AIR CHIEF MARSHAL F.H. Major PVSM, AVSM, SC, VM, ADC
Indian Chief of Air Staff
FORCE magazine has contributed significantly by enhancing awareness of services' related aspects and critical analysis of national security issues. To military professionals in particular, FORCE magazine provides incisive and useful insights. I am sure that FORCE magazine will continue to strive and achieve greater heights of success.
GENERAL DEEPAK KAPOOR AVSM, SM, VSM, ADC
Indian Chief of Army Staff
FORCE has evolved as the premier security affairs magazine in the country. It has provided invigorating articles which are well-researched and balanced. The magazine covers a variety of issues from the latest strides being made in the field of weapons and equipment to critical issues of national security and international relations. I am sure that force will continue to achieve the high standards they have set for themselves and provide readers with intellectually stimulating information and analysis of contemporary security issues.
GENERAL J.J. SINGH PVSM, AVSM, VSM, ADC
Governor, Arunachal Pradesh and former Indian Chief of Army Staff
FORCE represents a most exciting development in Indian defence journalism. By focusing equally on strategy, equipment, operations and doctrine, it provides readers with balanced coverage of critical issues facing Indian defence policy.
ASHLEY J. TELLIS, Senior Associate,
Carnegie Endowment for International Peace, USA
A FEW PRESS REVIEWS
A monthly glossy magazine on national security patterned after the internationally respected Jane Defence Weekly, FORCE, combines in depth reporting with critical analyses, a rarity in Indian defence reportage. FORCE is aimed, not just at the soldier or the scholar, but also the diplomat and the arms merchants. The articles are exhaustive, and some have archival value which portends well for such a magazine.
The Hindustan Times (India's leading English daily newspaper)
FORCE covers a broad range of issues, from higher defence management to military news and features, para-military matters, military aviation, naval affairs, border management, diplomacy, and Pakistani and Indian perspectives. The magazine aims to package news and views like the reputed British publication, Jane's Defence series.
Deccan Herald
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