DCNS Changes its Name to Naval Group
 
Force Magazine - National Security and Aerospace Newsmagazine
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DCNS Changes its Name to Naval Group

The new identity supports the group's ambitions and is being seen as a natural step
 
DCNS Changes its Name to Naval Group

In a world of profound changes, with the acceleration of innovation cycles and a growing competitive landscape in the military market, it became necessary for DCNS to assert their identity through the creation of a powerful brand. After the success achieved in 2016 with DCNS's selection by Australia as its preferred international partner for the design and build of 12 future submarines, and the creation of their subsidiary in marine renewable energy.

Naval Group CEO HervéGuillou said, “The creation of a strong, unifying brand, that embodies both our heritage and our expertise will enable us to meet two major objectives: continue to attract and retain the best and brightest talent for our workforce to ensure we have the critical skills required to maintain our clients’ sovereignty, and increase our international reach and win new markets in an extremely competitive landscape”.

Claire Allanche, Naval Group Communications Director, said, “Simple, international and comprehensible in all languages, our new name focuses on the fundamentals of our identity: the heritage of 400 years of experience-, established in the 17th century and passed down from generation to generation allowing France to become and remain a great naval power, today exporting its know-how to support the sovereign interests of its international partners at sea”.
 
 


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